by Katrin Scholz-Barth, President, SustainableQATAR
Today, is a very exciting day and we are happy to share it with the world! Right on the heels of the 2019 United Nations Global Climate Summit in New York, SustainableQATAR is releasing its logo and launching its new brand as one of Qatar’s active volunteer organizations offering concrete and realistic steps toward reducing greenhouse gas emissions on the grassroots level.
SustainableQATAR, an independent action-based think and do tank founded in 2008, provides actionable knowledge to help create extraordinarily powerful personal stories of individuals taking climate actions that credibly reduce carbon emissions in daily lives and contribute to a regenerative future where environmental sustainability becomes the motor for a healthy economy, one person at a time.
With The 52-Weekly Challenges SustainableQATAR provides ‘mind-changing’ solutions for climate adaptation and actionable knowledge through concrete weekly challenges that champion environmental sustainability and carbon emission reduction to favorably position Qatar for hosting the first-ever carbon-neutral FIFA World Cup in 2022.
The newly launched SustainableQATAR Young Ambassadors© program involves students ages 8-15 years old and raises the bar on youth climate action. In the one day peer-to-peer academy students learn from certified SustainableQATAR Young Ambassadors on how to reduce carbon emissions, make a personal pledge and thereby create a sustainable future for all.
The SustainableQATAR logo symbolizes “Qatar to the Power of Sustainability”
The mosaic celebrates Qatar’s local heritage by utilizing one of the important geometric patterns of Islamic Art, because it is an art to recognize, celebrate, and realize the significant power and potential of sustainable human, social, economic and environmental-sustainable development, as outlined in the Qatar National Vision 2030.
The use of the ‘repeat units’ of the geometric mosaic pattern borrows from Islamic art, which expresses nature and objects by its spiritual qualities; not its physical and material qualities. Despite the simple basic shape of the individual four-sided polygons, a more complicated structure emerges in the mosaic as Qatar aspires to a sustainable future in a fragile desert environment.
The individual four-sided polygons represent the Power of One, of every individual living in Qatar to help push the boundaries on environmental sustainability, to turn awareness into a new level of consciousness because Strength is in the Numbers and because personal actions are infinitely scalable when everyone participates.
The more complicated structure of the whole mosaic represents the over 80 different nationalities that come together in Qatar, a country of merely 2.75 Million people and 350 thousand nationals, to ultimately unite in the closed circle inscribed in the ‘Q’.
The confident and happy color combination of greens and blues in the logo celebrates Qatar’s distinctive and powerful position. Geographically located on the northeastern coast of the Arabian Peninsula – surrounded by blue waters and skies as well as thriving green mangroves that give life to a unique marine and terrestrial ecosystem and biodiversity. The colors further symbolize clarity, strength, determination and independent new beginnings for building resilience in a fragile desert environment, not because of natural resources limitations, but in spite of it.
Our Logo’s message Qatar to the Power of Sustainability emphasizes that personal actions matter and it’s a fantastic and very powerful tool! It is soft power. It’s simply risk reduction by combining two essential dimensions: environmental sustainability and social impact that strengthens Qatar’s resilience, creating intact human communities and intact ecosystems. It is MAGIC and everyone can be a superhero exercising daily super powers.
With our Logo and rebranding, SustainableQATAR aspires to continue to shape and influence environmental sustainability through personal actions and help cultivate a thriving participatory society and community engagement as part of smart governance, because residents are invested and proud. We have a choice to create a Qatar to the Power of Sustainability together and back Qatar in being an accountable signatory of the 2015 Paris Agreement that will accomplish its part in reaching the Sustainable Development Goals (SDGs). We are Qatar.
Art Director Gabriele Bickl at DesignGarden in Hamburg, Germany conceptualized and designed the logo for SustainableQATAR.